Honda: advert-body-3 by RPA, Muse & Orci

The new campaign for the 2018 Honda Fit is all about fun and targets a diverse, multicultural and millennial audience, all who lead busy lifestyles and are uber-connected.

The entire campaign was created focusing on millennials with creative developed to reach this audience from the get go, and is completely digitally-focused and socially-driven.

To introduce the 2018 Fit to these customers, Honda is launching its most multicultural, mobile, social -driven campaign yet. In a nutshell, the 2018 Fit ('Fit for Fun') marketing campaign focuses on the ‘fun’ attributes of the Honda Fit including: a new Sport trim, striking new colors and new technology including Apple CarPlay and Android Auto, in addition to the availability of HondaSensing safety and driver assistive technologies, as well as the many ways that the 2018 Fit can ‘fit’ more than ever imagined.

Titled “Fit for Fun,” the campaign features new TV creative for General Market (Plus “Fun Surprises” and “Secret Life of Fits” - Hispanic spot and “Fituation” - for the African American audience) as well as a robust social campaign.