Kids' Cancer Research Foundation: advert-top-1 by RPA

RPA created a PSA for the Kids' Cancer Research Foundation to help the organization spread its message during Childhood Cancer Awareness Month in September. The PSA features children playing in a park who all have signs that read "I have cancer." However, the children all end up crossing out the word "have" on their signs and replace it with words like "had," "beat" and "kicked." According to RPA, the goal of the campaign is to "expand support and raise money" by showing viewers that cancer treatments can, in fact, work.