Honda: advert-body-1 by RPA
- Location:
Honda is using augmented reality to deliver the 'Ultimate Get Well Card', a magical card filled with messages from well-wishers around the country and personalized for pediatric patients at the Children’s Hospital of Orange County (CHOC).
Honda transformed an actual CHOC hospital room into winter wonderland in order to bring to life crowdsourced messages from well-wishers to be viewed by young patients through an iPad, held in a custom designed holder, triggering an augmented reality experience.
In the 'Ultimate Get Well Card', children see their name personalized on the front of the card, which then magically opens to reveal the contents on paper that come to life and fill the room. As the child interacts with the card, the images float forward and flip over to reveal heartwarming content. Utilizing both text and embedded video, the intent is to surround the child with genuine and sincere holiday messages.
An online film was created from the experience, which is available on Honda’s social channels. For every Facebook 'Like' or 'Love' of the video, Honda will donate $1 each up to a total of $100,000, to both CHOC and the Pediatric Brain Tumor Foundation (PBTF), Honda’s charity for more than 26 years.
Credits
Joe Baratelli - EVP/Chief Creative Officer - RPA
Jason Sperling - SVP/Chief Creative Development - RPA
Kirk Williams - Associate Creative Director/Art Director - RPA
Ben Becker - Associate Creative Director/Copy - RPA
Paul Fung - Associate Creative Director/Copy - RPA
Edi Inderbitzin - Associate Creative Director/Art Director - RPA
Gary Paticoff - SVP/Chief Production Officer - RPA
Isadora Chesler - VP/Director of Video Production - RPA
Faye Armstrong - Producer - RPA
KK Davis - Associate Director, Business Affairs - RPA
Brett Bender - EVP/Chief Client Officer - RPA
Fern McCaffrey - SVP/Group Account Director, Honda Regional Marketing - RPA
Adam Levitt - VP/Management Supervisor - RPA
Kira Sullivan - Account Executive - RPA
Anne Jackson - Account Coordinator - RPA
Jackie Fuhrman - Associate Digital Producer - RPA
Tyler Sweeney - Senior Specialist, Digital Strategy - RPA
Hanna Samad - Specialist, Digital Strategy - RPA
Taylor Griffin - Community Manager - RPA
Psyop - Production Company/Post VFX
Marie Hyon & Marco Spier - Director
Neysa Horsburgh - Managing Director - Psyop
Monica Remold - Executive Producer/HoP - Psyop
Shannon Alexander - Executive Producer - Psyop
Nadine Brown - Producer - Psyop
Chris Saul - Director of Photography
Nathan Lueptow - Finishing Producer - Psyop
Brandon Sanders - Flame Artist - Psyop
Stefan Sonnenfeld @ CO3 - Color
Matthew Seymour - Executive Producer - Psyop
Scott Thomas, Dorian Douglass - Producers - Psyop
Pakorn Bupphavesa - Lead Technical Director - Psyop
Kim Dulaney, Luke Guyer, Hyejin Kim, Anne Yang - Designers - Psyop
Morten Enevoldsen, Matt Parent - Previn Artist - Psyop
Stephanie Lin, Anne Yang - Modeler - Psyop
Zeth Willie - Rigger - Psyop
Stephanie Lin, Anne Yang - Lighter/Texture Artists - Psyop
William Burg, Morten Enevoldsen, Adam Strick, Han Hu, Pat Porter - 3D Animators - Psyop
Ben Chan - Storyboard Artist - Psyop
Sohee Sohn - Compositor - Psyop
Charlie Volpe, Jamien McBride, Vince Stimpson - Developers - Psyop
Exile - Editorial Company
Paul Kumpata - Editor - Exile
Zach Kaigler - Assistant Editor - Exile
Remy Foxx - Sr Producer - Exile
Jennifer Locke - Head of Production - Exile
CL Weaver - Executive Producer - Exile
Q Department - Music & Sound Design
Lime Studios - Audio Mix
Dave Wagg - Re-Recording Mixer - Lime Studios
Stephen Fredericks - Assistant Re-Recording Mixer - Lime Studios
Susie Boyajan - Executive Producer - Lime Studios
