Hidden Curiosities: advert-body-3 by Royston Labels & Fortnum&Fox

Hidden Curiosities is a company known for the unique appeal of its artisan gin. Crafted with 20 different botanicals, it’s a deliberately unusual drink – and therefore one that deserved an unusual label.

The Royston Labels team printed the new design on both the front and the reverse, allowing for strikingly different visual effects depending upon the placement of the bottle.

Seen from the front, the deep black label boasts the familiar Hidden Curiosities branding, which we have embellished with fine white line work and sharp copper foiling. Turn the bottle around and the reverse of the label – which bears an intricate, Morris & Co. inspired illustration – can be seen through the glass. Rich in shades of purple, orange and black, this label shifts hypnotically with the movement of the gin.

Along with the label for this main bottle, Royston also manufactured a label for a miniature, which bears exactly the same designs on the front and the reverse.