Reebok: advert-body-2 by Roundhouse

Reebok Classic has revealing its Spring/Summer 2018 campaign that celebrates the brand’s most disruptive and authentic style pioneers, challenging them to step up to the global stage to define what ‘Always Classic’ means to them.

The campaign unites Reebok Classic’s iconic silhouettes: the Freestyle Hi, Classic Leather, Club C and Workout Plus by capturing some of today’s most unconventional creative visionaries—including pop superstar Ariana Grande, international supermodel and style icon Gigi Hadid, hip-hop duo Rae Sremmurd, model Sharina Gutierrez, style icon Teyana Taylor, rapper Lil Yachty, graffiti artists Felipe Pantone and Sany alongside K-pop sensation Somi—all in their element.

Shot by acclaimed photographer Atiba Jefferson, this new seasonal direction sees each brand partner fronting the silhouette that mirrors their unique character and physically represents what the style stands for at its core, creating a compelling story that truly reflects what it means to be defined as a Classic. While today’s culture drives us to fit the norm, the message at the core of Always Classic is to empower individualism, encouraging us to push our creativity to new depths.