Irish Defence Forces: advert-top-1 by Rothco

Over the past week the launch of a mystery FPS (First Person Shooter) video game has been piquing the attention of Irish gaming aficionados. Little do the eagerly awaiting gamers know, the origin of ‘A New Dawn’ is not a developer it is in fact the start of a clever recruitment campaign driven by the Irish Defence Forces and created by advertising agency Rothco.

The campaign began with a teaser trailer similar to the type of advertisement people would normally associate with the launch of a major video game. Titled ‘A New Dawn’ the game’s teaser trailer received widespread attention as gaming aficionados attempted to establish its origins.

But the real part of the campaign has been put into action post-launch. Visitors to the custom-built site who are expecting to find a game will instead find out they can play for real. A first-person interactive video will put skill, determination and courage to the test, ultimately determining if gamers have the right stuff to apply for the Defence Forces.

Link to game here: http://www.anewdawn.ie/