The Drum Awards for Marketing - Extended Deadline

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Agency: Rokkan
Date: Jun 2016
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Digital agency Rokkan has created a campaign for Glenfiddich Bourbon Barrel Reserve 14 Year Old called 'Rethink Whisky.' According to Rokkan, the campaign is "based on the idea that Scotch is the most misunderstood spirit" and "invites viewers to reexamine everything they think they know about Scotch." The digital campaign, which includes four short films, will be supported on social and streaming video through July.

Credits

Chief Creative Officer: Brian Carley

Chief Strategy Officer: Sean Miller

SVP, Chief Delivery Officer: Joe Tao

SVP, Client Partnership: Matt Garcia

Creative Director: Jeffrey Samson

Creative Director: Anthony DiPaula

Art Director: Jacqueline Mellow

Copywriter: Mike Maher

Executive Producer: Greg Tharp

Producer: Sarah Donnenberg

VP Client Partnership: Kaitlyn Brenner

Account Supervisor: Zack Stoller

Associate Director, Strategy: Emily Garvey

Strategist: Rafael Ramirez

Production: Decon

Executive Producer: Misha Louy

Head of Production: Brian Turner

Director: JEAN

Producer: Mark Miner

Post: Fluid

Editor: Peter Sabatino

Executive Producer: Laura Relovsky

Music:

JSM on “Scotland, KY”

With Lions Production on “Pairings” and “Rocks”

APM on “Dad’s Scotch”

Mix: Mr. Bronx

Audio Engineer: Dave Wolfe

Conform/ VFX:

VFX Artist: Chris Davis

Color Grade: Co3

Colorist: Tom Poole