McCafé: advert-body-2 by Rocket Yard
- Location:
This campaign for McDonald's, from Rocket Yard in Estonia, plays on commuters' need for coffee and their morning McCafe.
Lush illustrations play with a visual metaphor of a bungee jump from various locations to show how you can fall from your proper state of awareness without a McCafe.
Credits
Advertising Agency: Rocket Yard, Tallinn, Estonia
Art Director: Oussama Founi
Typographer: Zied Belghith
Illustrator: Charlie Davis
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