Marks and Spencer: Adventures in which came first by RKCR/Y&R

M&S has launched a new campaign for Easter showcasing its delicious range of chocolatey seasonal treats and innovative new Easter egg designs.

The “Adventures in which came first” campaign, created by RKCR/Y&R, celebrates the chocolatey loveliness that is M&S at Easter, and plays on the age-old riddle – which came first the chicken or the egg?

The TV ad, created by RKCR/Y&R, is the latest instalment in the brand’s award-winning ‘Adventures in Food’ campaign.