Verizon: advert-body-2 by R/GA

Picking out the perfect gift is notoriously difficult. To help make it a little easier, R/GA and Verizon partnered with Spotify to create a tool that empowers both gift givers and receivers to ensure loved ones get what they really, really want this holiday season.

Now available at www.vzw.com/playlist, Holiday Hintlists are fun, surprisingly specific, curated playlists that spell out what tech products consumers want for the holidays.

The experience is designed to showcase Verizonwireless.com as a shopping destination for the holidays and promote the wide range of tech products available there, including popular smartphones, headphones, smartwatches and connected home devices.

Hintlist users simply select the gift they are interested in receiving and the experience generates a custom 'hint' playlist on Spotify. But these playlists aren’t like other playlists because they’re not meant to be listened to - they’re supposed to be read. The song titles spell out secret gift requests users can share with friends and families through their social channels.

R/GA curated hundreds of playlists, all featuring real songs already on Spotify with names like 'Z2' and 'Samsung S8,' for a unique experience tailor-made for millennials.

The activation is based on the insight that millennials, who are obsessed with sharing music playlists, actually create and share more of them during the holiday season.