The Dorchester Collection: advert-body-2 by R/GA & McCann Enterprise

'Perfection Just Happens' captures the spirit of Dorchester Collection’s relentless pursuit of excellence. With perspectives from both guests and employees, the campaign reveals the craftsmanship and team work that seems effortlessly woven into every guest’s stay at each hotel within the portfolio.

Conceived by McCann Enterprise, the creative campaign is seen from the guests’ point of view, for whom the choreography of each moment appears seamless, leaving them with a setting where perfect moments “just happen” and they are free to be their spontaneous selves.

Images and videos for the campaign, directed and shot by award-winning film maker and photographer Michel Comte, bring to life six moments of perfection: a family gathering; a group of business friends celebrating with a dinner; a romantic stay; a parent and child spending precious time together; two friends reuniting at a bar, and a tranquil moment enjoyed by a businessman in one of the hotels’ signature suites.

Thanks to the collaboration between R/GA London and Dorchester Collection, the campaign will also reveal how perfection is achieved from the perspective of Dorchester Collection’s employees via a further six films shot across its international properties.