The Drum Awards for Marketing - Extended Deadline

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Agency: R/GA
Client: Jet.com
Date: Nov 2016
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As part of Jet.com's #SpendLessOnThePeopleYouLove campaign, which encourages people to keep an eye on their bank account this holiday season, R/GA has created a tongue-in-cheek 'Careculator' for the shopping site that helps customers determine how much they should spend on their family & friends this year. Once you sync your Facebook with the 'Careculator,' it looks at likes and comments from all of your friends and determines how much you should spend on each person. Once it decides each person's monetary "worth," Jet.com offers up different gift options that fall within the "careculation" price range.