IKEA: Wonderful World by Rethink

Agency: Rethink
Client: IKEA
Date: Sep 2017
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

A young girl recites the words of Louis Armstrong’s ‘Wonderful World’ in a touching spot out of Ikea Canada.

In the spot, the words and melody of ‘Wonderful World’ are paired with an array of scenes that show what a diverse, accepting world looks like. For instance, at one point a teenage girl is shown putting a corsage full of red roses on another girl as the two prepare to go to a school dance together. Later in the spot, a little boy is seen painting his nails with his mom.

The spot also shows a woman breastfeeding while chatting with friends, a man helping his elderly father shave, and a refugee family.