Ikea: advert-top-1 by Rethink

A young girl recites the words of Louis Armstrong’s ‘Wonderful World’ in a touching spot out of Ikea Canada.

In the spot, the words and melody of ‘Wonderful World’ are paired with an array of scenes that show what a diverse, accepting world looks like. For instance, at one point a teenage girl is shown putting a corsage full of red roses on another girl as the two prepare to go to a school dance together. Later in the spot, a little boy is seen painting his nails with his mom.

The spot also shows a woman breastfeeding while chatting with friends, a man helping his elderly father shave, and a refugee family.