The Drum Awards for Marketing - Extended Deadline

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Date: Jul 2017
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Grace Foods has appointed Red Brick Road as its integrated creative agency to reboot its Aloe Vera Drink, under the new brand name, Say Aloe, after a competitive pitch process.

Red Brick Road will drive the launch of Say Aloe with creatively-led advertising for both out of home and social media, with accompanying PR support for the brand, to target younger consumers and encourage them to ‘Reboot Normal’. The campaign will run throughout the summer until November.

The integrated campaign will see the creative and PR and social teams report to Grace Food’s Head of Marketing, Nyree Chambers and Brand Manager, Nancy Sadler.

Credits

Art Director: Elisa Frediani

Copywriter: Amanda Julius

ECD: Matt David / Richard Megson

Photographer: James Day

Producer: Hollie Tickell

Content Producer: Jack Bradley, Ruby Productions

Editor: David Toba, Ruby Productions