Grace Foods: Say Aloe by Red Brick Road
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Grace Foods has appointed Red Brick Road as its integrated creative agency to reboot its Aloe Vera Drink, under the new brand name, Say Aloe, after a competitive pitch process.
Red Brick Road will drive the launch of Say Aloe with creatively-led advertising for both out of home and social media, with accompanying PR support for the brand, to target younger consumers and encourage them to ‘Reboot Normal’. The campaign will run throughout the summer until November.
The integrated campaign will see the creative and PR and social teams report to Grace Food’s Head of Marketing, Nyree Chambers and Brand Manager, Nancy Sadler.
Credits
Art Director: Elisa Frediani
Copywriter: Amanda Julius
ECD: Matt David / Richard Megson
Photographer: James Day
Producer: Hollie Tickell
Content Producer: Jack Bradley, Ruby Productions
Editor: David Toba, Ruby Productions