Raymond: advert-top-1
- Location:
Client:
Raymond
Date: Apr 2018
Clothing brand Raymond aims to re-position Khadi ( a handspun, hand-woven natural fiber cloth from India) as the 'Fabric of the Nation' in its latest TVC.
The campaign which was conceptualised in-house portrays the transformation of Khadi from a niche category to becoming a new-age fashion ensemble. The TVC shot in the backdrop of bright-white salt pans opens with models marching onto a ramp-like path.
The lyrics have been penned down by Gulzar.
Latest Projects
Explore all