The Drum Awards for Marketing - Extended Deadline

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Client: giffgaff
Date: Apr 2018
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This weekend, Giffgaff’s 2018 brand campaign will launch with a 60-second film created in collaboration with Rattling Stick’s Ed Morris. The single-shot film shows a young woman stood in front of a parked car in a nondescript setting, delivering a thought-provoking monologue which explores the advantages of ‘small’ and challenges the conventional idea that ‘big’ is always better. The camera slowly zooms towards the simply-dressed protagonist as Siouxsie & The Banshees’ 1978 classic ‘Hong Kong Garden’ gradually becomes more audible.

Tom Evans and Olly Courtney came up with the initial concept of ‘Small vs Big’. Ed Morris conceived the idea, wrote the script and directed the commercial and shot the stills campaign.

"All you have to do is turn on your TV or go online and you hear big men shouting about big things, in a big way - when all it really is, is a big bit of old noise," said Tom Rainsford, brand director at Giffgaff. "We wanted to present a different point of view. We wanted to make something that was bold but in a small way."

The film will air during the final of The Voice on 7 April, underlining Giffgaff’s connection to the ITV programme, which it has sponsored throughout its 2018 run. The film will be supported by social and out of home.

Credits

Brand Director giffgaff : Tom Rainsford

Head of Advertising giffgaff : Abi Pearl Ward

Agency Production Company : Like Minded Individuals

Agency Producer : Tracy Stokes

Creative Director : Ed Morris

Production Company : Rattling Stick

Director : Ed Morris

Production Company Producer: Polly Du Plessis

Lighting Cameraman ; Stephen Keith Roach

Editor ; Flaura Atkinson, The Quarry

Post Production ; The Mill

Post Production Producer ; Reece Ewing, Rebecca Perry

Colourist : Seamus O’Kane

Sound Studio : Wave Studios

Sound Engineer : Dugal MacDiarmid

Music Company : Eclectic Music

Music : Hong Kong Garden by Siouxsie and

the Banshees