The Drum Awards for Marketing - Extended Deadline

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Agency: Rankin
Date: May 2018
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Some of the world’s most famous faces have come together in support of the UK charity, 'Together for Short Lives', to celebrate the 90th anniversary of Mickey Mouse this year and pay tribute to the cultural impact he has had on the world. Icons from the worlds of fashion, film, music, TV and entertainment including Kate Moss, Mark Hamill, Tinie Tempah, Phillip Schofield, Amanda Holden and Heidi Klum have been photographed by Rankin in a range of portraits to be released in a book to celebrate 90 years of Mickey from simple sketch to cultural icon. As well as the pop culture icons, families who have received help from 'Together for Short Lives' will also appear in the book.

The special edition book, ‘Mickey Mouse & Me’, will include portraits of the cultural icons and families paying tribute to the inspirational impact of the Mickey Mouse, by posing with a special edition black and white statue of Mickey. It will also feature images of the world’s biggest TV and film stars, musicians and models wearing the iconic ears and giant white gloves Mickey Mouse is renowned for, plus their stories on the influence of Walt Disney’s most famous creation on their lives.

The books will be made available exclusively on online marketplace, eBay, in the summer with all proceeds going to Together for Short Lives, the UK charity which speaks out for and provides vital support to seriously and terminally ill children, ensuring they receive the care they need and deserve. Echoing Mickey Mouse’s personality as a ‘true original’, the UK charity believes that each child is unique and has the right to lead enriching lives with their families.

Credits

PHOTOGRAPHER - RANKIN

‘MICKEY MOUSE & ME’ FEATURING:

Mickey Mouse & Me features over 30 high profile names and families from Together for Short Lives including:

1. Kate Moss

2. Mark Hamill

3. Tinie Tempah

4. Phillip Schofield

5. Amanda Holden

6. Sadie Frost

7. Louisa Johnson

8. Sam Claflin

9. Heidi Klum

10. Katie Piper

11. Hayley Atwell

12. Julian Clary

13. Professor Green

14. Liv Tyler

15. Amy Jackson

16. Kim Turnbull

17. Laura Whitmore

18. Fae Williams

19. Olivia Grant

20. Sergei Polunin

21. Jean Campbell

22. Achok

23. Rose Daniels

24. Lily Nova

25. Pasha Harulia

26. EZ

27. Cora Corrè

28. Finlay Kemp

29. Raff Law

30. Rudy Law

31. Off Bloom

32. Olivia Anakwe

33. Veronika Vilm

34. Families from Together for Short Lives

35. RANKIN