The Drum Awards for Marketing - Extended Deadline

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Date: Nov 2017
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The new Aston Martin Vantage has made its global debut with a portfolio of imagery and film by Rankin.

To introduce the new Vantage, Rankin brought his talents to a classic tale of rivalry, a portrait of a car born on the track, shaped through racing and a formidable performance heritage.

The brief was to capture the new Vantage as the archetypal hunter, imbued with the ethos of 'beautiful won't be tamed' to create a sharply focused sports car with a sense of precision and intensity.

Across two shoots, a two-day session at the Atlanta Motorsports Park and a static shoot in Rankin’s Studio, Rankin and his creative team built up a portfolio that captures the true character of the new Vantage. To emphasise the primal, predatory character of the car, the shoot involved bringing a wolf into the studio.

The end result captures the raw, animalistic character of this important model, the second car in Aston Martin’s Second Century plan.

Credits

DIRECTOR RANKIN

GLOBAL EXEC PRODUCER NICOLA KENNEY

PRODUCTION MANAGER ELERI EVANS

1ST AD DANIEL SMITH

DOP (UK) ED GIBBS

DOP (ATLANTA) TONY MILLER

STEADICAM OP SIMON WOOD

2ND UNIT CAMERA OPERATOR REMI LAUDAT

STYLIST KIM HOWELLS

MAKE UP MARCO ANTONIO

HAIR NICK IRWIN

MANICURIST AMI STREETS

CAST

GIRL BLUEBELL WOOI

BOY OLIVIER GERAGHTY

POST-PRODUCTION PRODUCER ANDREW PATRICK

EDITOR GARETH PHILIPS

GRADE ALAN MAHON

VFX GRANT MCKEAN

SOUND DESIGN & COMPOSITION FELT MUSIC

PRODUCTION COMPANY RANKIN FILM

AGENCY PRISM