Batch Organics: advert-body-3 by Ragged Edge

Batch Organics is the health food brand for busy people who want to eat well. Integrated branding agency Ragged Edge was appointed to help it stand out in a noisy category with the no nonsense brand proposition ‘Straight Up’. The rebrand has been brought to life through a new name, logo, colour palette, brand typography, visual identity and tone of voice.

Natural Blender became Batch Organics, a no frills moniker that heroes the product’s organic goodness. Visually, the handwritten type and fiddly logo conventions of the category were avoided. Instead, a bold, clean brand typography and wordmark create a fresh look that is unmistakably Batch Organics.

Ragged Edge created a suite of packaging for the new brand, including a complete range of smoothies, breakfast bowls and milk alternatives. In addition, they worked closely with the Batch Organics team to bring the brand to life on and offline.