HARIBO: advert-body-2 by Quiet Storm

Haribo has flipped its continuing ‘Kids Voices’ campaign on its head by bringing an adult-voiced young lad into the mix.

Quiet Storm’s latest spot for the global confectioner begins with a group of adults – voiced by children – discussing the merits of Haribo’s Fruitilitious sweets. A young boy in the lift interrupts the conversation to “draw your attention to the packaging” – revealing his deep, northern and distinctly adult tones.

The 30-second ad closes with the famed Haribo jingle, highlighting how the new offering contains 30% less sugar.