Tiddly Tennis by Purple Creative Design

Acclaimed UK design agency Purple Creative has designed a retail employee training toolkit to help educate store staff on Lacoste Footwear and its products. Commissioned by Pentland Brands Limited, the toolkit will be utilised across Lacoste Footwear retail and wholesale outlets worldwide.

The brief to Purple was to develop a fun and engaging educational tool to present the history of the Lacoste brand, its brand codes, its Spring Summer 2016 shoe collection and many other useful footwear tips. The finished kit comprises of a trainer’s training guide, a training presentation, an entertaining quiz game and a leave behind booklet.

A typical training session would firstly involve the trainer (presenter) taking the trainees (store staff) through the presentation. The trainees would then be broken into two teams to play a friendly game of ‘Tiddly Tennis’, a derivative of the classic game Tiddly Winks. The teams would compete to win by answering a series of presentation related questions based on where their tennis ball ‘winks’ land, with prizes awarded to the champions. Tiddly Tennis was invented in the 1930s, the same decade René Lacoste launched his fashion empire, making this game even more fit for its purpose.

All heritage imagery seen within the toolkit has been taken from the Lacoste archive, while the SS16 Lacoste Footwear campaign was joint venture between the Lacoste Footwear’s global marketing team, Pentland’s in-house creative design team, as well as an external photographer.