The Drum Awards for Marketing - Extended Deadline

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Agency: Publicis
Client: Renault
Date: Feb 2018
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A budding romance between a postal carrier and one of his delivery patrons is thwarted by a pesky, protective dog, until his delivery vehicle goes electric. That’s the concept behind a short animated advert by Renault promoting its electric autos, timed for Valentine’s Day.

In its first animated movie, developed with the Publicis Loft, Renault centered the action around love and the silence of EV vehicles. ‘The Postman’ tells the romantic and comical story of a postman, Lars, and his troublesome pursuit to get closer to his crush. When Lars meets a girl, Karen, on his daily postal round, he instantly falls for her. The only problem? His puttering, noisy vehicle keeps disturbing her small-but-vicious dog, who blocks him from getting anywhere near the woman. The Postman endures multiple comical attacks from the possessive dog, until finally, he is given a set of keys to a new Renault Kangoo ZE, allowing him to silently approach his crush, showing that romance – or anything – can start with an electric moment.

The accompanying ‘Making of The Postman’ film shows the process of creating the film, from conception to the final product. The film was created by The Loft Publicis Conseil, directed by Akama, produced by WIZZ and animated by NKI.

Credits

Renault

Global Content and Media Director: Carine GAILLIEZ

Brand Advertising Manager: Giovanni COSTA

Project Manager: Sara Rosenberg

Publicis Conseil (The Loft)

Executive Creative Director: Marcelo VERGARA

Creative Directors: Yves-Eric DEBOEY, Mathieu DEGRYSE

Copywriter: Raphael PORCHERON

Designer: Anthony Maztrone THIEBAUX

Strategy: Neil TAMZALI

Account Managers: Patrick LARA, Melanie HUGHES, Silvia STAHLIE

Production coordinator: Nathalie BOUSQUET

Production Director: AKAMA

Production company: WIZZ

Producer: Amanda STUBBS

Post-production: NKI

CG supervisor: Wacyl DJENDER

Post-production director: Emilie NICODEX

Sound

Track: Love’Z at first sight

Composer: Sixième Son

Team: Hugo LETEIXIER, Ianis MAURAISIN, Eric CAISSEY, Delphine GUERIN, Timothée SUILLAUD

Publisher: Sixième Son