Renault: advert-body-3 by Publicis
- Location:
A budding romance between a postal carrier and one of his delivery patrons is thwarted by a pesky, protective dog, until his delivery vehicle goes electric. That’s the concept behind a short animated advert by Renault promoting its electric autos, timed for Valentine’s Day.
In its first animated movie, developed with the Publicis Loft, Renault centered the action around love and the silence of EV vehicles. ‘The Postman’ tells the romantic and comical story of a postman, Lars, and his troublesome pursuit to get closer to his crush. When Lars meets a girl, Karen, on his daily postal round, he instantly falls for her. The only problem? His puttering, noisy vehicle keeps disturbing her small-but-vicious dog, who blocks him from getting anywhere near the woman. The Postman endures multiple comical attacks from the possessive dog, until finally, he is given a set of keys to a new Renault Kangoo ZE, allowing him to silently approach his crush, showing that romance – or anything – can start with an electric moment.
The accompanying ‘Making of The Postman’ film shows the process of creating the film, from conception to the final product. The film was created by The Loft Publicis Conseil, directed by Akama, produced by WIZZ and animated by NKI.
Credits
Renault
Global Content and Media Director: Carine GAILLIEZ
Brand Advertising Manager: Giovanni COSTA
Project Manager: Sara Rosenberg
Publicis Conseil (The Loft)
Executive Creative Director: Marcelo VERGARA
Creative Directors: Yves-Eric DEBOEY, Mathieu DEGRYSE
Copywriter: Raphael PORCHERON
Designer: Anthony Maztrone THIEBAUX
Strategy: Neil TAMZALI
Account Managers: Patrick LARA, Melanie HUGHES, Silvia STAHLIE
Production coordinator: Nathalie BOUSQUET
Production Director: AKAMA
Production company: WIZZ
Producer: Amanda STUBBS
Post-production: NKI
CG supervisor: Wacyl DJENDER
Post-production director: Emilie NICODEX
Sound
Track: Love’Z at first sight
Composer: Sixième Son
Team: Hugo LETEIXIER, Ianis MAURAISIN, Eric CAISSEY, Delphine GUERIN, Timothée SUILLAUD
Publisher: Sixième Son