United Network for Organ Sharing (UNOS): advert-body-1 by Publicis New York
- Location:
Publicis New York has created a touching short film for nonprofit United Network for Organ Sharing (UNOS) that was inspired by true events and real-life relationships. In the film, a middle-aged man with a blue mohawk is shown skinny dipping, playing the drums at a concert and backpacking as his subdued wife accompanies him on these adventures. About halfway through the ad, his wife hands him a slip of paper - and viewers realize that the man is completing his organ donor's bucket list. The last thing on the list reads "do more for mom," so the man and his wife head to his organ donor's mother's house and paint the fence in her front yard. The film ends with the mother resting her heart on the man's chest to hear her son's heartbeat before the message "your organs could save lives too" appears on the screen. Created in partnership with director, cinematographer and writer Damien Toogood, the PSA is the video is UNOS's first PSA in 20 years.
Credits
Chief Creative Officer: Andy Bird
Chief Production Officer: Lisa Bifulco
Creative Director, Writer: Jeremy Filgate
Copywriter: Patrick Merritt
Agency Executive Producer: Jennifer Guliner
Creative Director Experience Design: Zack Kurland
Director/Cinematographer/Writer: Damien Toogood
Executive Producer: Will Butler-Sloss
Producer: Shae Horton
Production Company: Kantara
Post Production: Altvfx.com
Executive Producer, Colin Renshaw
Producer: Dave Kelly
Music: Metric
Music Supervisor: Patrick Oliver
Editor at Bluerock: Geordie Anderson
Sound Studio - Blast: Joe O’Connell
Colorist at Nice Shoes: Lenny Mastrandrea
Social/Mobile Strategy, AuthX: Brad Perry
Distribution, The CauseWay Agency: Robert Schultz
Talent
Rich Skidmore, “Mike” Organ Recipient
Sadie Johannsson, “Sarah” wife/significant other
Kate Kelly, “Mary” Josh’s mom/organ donor’s mom
Olivia Liang, “backpacker” on bottom bunk
Felicia Lester, “singer” female with spiked mohawk