CoorDown: advert-body-1 by Publicis New York
- Location:
A touching and empowering animated film is calling attention to students with Down syndrome and it is set to debut on World Down Syndrome Day, March 21.
Publicis New York and CoorDown, Italy’s national organization for people with Down syndrome, looks to change the conversation around Down syndrome with the short film, Lea Goes To School, which addresses inclusive education.
The film is presented as an animated children’s storybook and features voiceover by Grace, a 11-year old student with Down syndrome. Lea Goes to School is the story of a little girl with Down syndrome as she sets off on her first day of school. An alternative “special” life path seems to have been laid out for her – a “special” classroom, a “special” job and a “special” home – but the girl expects to have the same beginning as every other child and voices a clear message: “include us from the start.” At the end, we see Grace, who asks viewers to “let our story begin the right way.”
In 2017, Publicis New York and CoorDown launched the film #NotSpecialNeeds, blending humor and honesty to shift the cultural conversation around Down syndrome. Lea Goes to School debuts for World Down Syndrome Day, March 21, and can be viewed on the CoorDown Facebook and YouTube channels.
Credits
Client: CoorDown
Campaign Title: Include Us From The Start
Agency: Publicis New York
Agency Location: New York
Chief Creative Officer: Andy Bird
Executive Creative Director: Luca Pannese
Executive Creative Director: Luca Lorenzini
Associate Creative Director - Art: Rodrigo Panucci
Associate Creative Director – Copy: Alex Abrantes
Senior Producer, Integrated: Jakub Popadiuk
Chief Production Officer: Lisa Bifulco
Executive Producer: Jennifer Guliner
Business Manager: Brittany Dursi
Animation / Editor: Doug Zaner
Post Producer: Elisa Gougoux
Director: Hadleigh Arnst
Director of Photography: Stephen Frandsen
Honey Mix: Conrad Sanguineti & Eric Thompson
Colorist: Gene Curley
Original Music by Alessandro Cristofori and Diego Perugini | Stabbiolo Music
Illustrator: Richard Allen
Illustrator’s Representation: Gail Gaynin at Morgan Gaynin
Art Producer: Michelle Findlay
Print Producer: Bill Grant
Prodigious Studio Director: Glen Fix
Prodigious Studio Artist: Camilo Francione