The Drum Awards for Marketing - Extended Deadline

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Client: CoorDown
Date: Mar 2018
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A touching and empowering animated film is calling attention to students with Down syndrome and it is set to debut on World Down Syndrome Day, March 21.

Publicis New York and CoorDown, Italy’s national organization for people with Down syndrome, looks to change the conversation around Down syndrome with the short film, Lea Goes To School, which addresses inclusive education.

The film is presented as an animated children’s storybook and features voiceover by Grace, a 11-year old student with Down syndrome. Lea Goes to School is the story of a little girl with Down syndrome as she sets off on her first day of school. An alternative “special” life path seems to have been laid out for her – a “special” classroom, a “special” job and a “special” home – but the girl expects to have the same beginning as every other child and voices a clear message: “include us from the start.” At the end, we see Grace, who asks viewers to “let our story begin the right way.”

In 2017, Publicis New York and CoorDown launched the film #NotSpecialNeeds, blending humor and honesty to shift the cultural conversation around Down syndrome. Lea Goes to School debuts for World Down Syndrome Day, March 21, and can be viewed on the CoorDown Facebook and YouTube channels.

Credits

Client: CoorDown

Campaign Title: Include Us From The Start

Agency: Publicis New York

Agency Location: New York

Chief Creative Officer: Andy Bird

Executive Creative Director: Luca Pannese

Executive Creative Director: Luca Lorenzini

Associate Creative Director - Art: Rodrigo Panucci

Associate Creative Director – Copy: Alex Abrantes

Senior Producer, Integrated: Jakub Popadiuk

Chief Production Officer: Lisa Bifulco

Executive Producer: Jennifer Guliner

Business Manager: Brittany Dursi

Animation / Editor: Doug Zaner

Post Producer: Elisa Gougoux

Director: Hadleigh Arnst

Director of Photography: Stephen Frandsen

Honey Mix: Conrad Sanguineti & Eric Thompson

Colorist: Gene Curley

Original Music by Alessandro Cristofori and Diego Perugini | Stabbiolo Music

Illustrator: Richard Allen

Illustrator’s Representation: Gail Gaynin at Morgan Gaynin

Art Producer: Michelle Findlay

Print Producer: Bill Grant

Prodigious Studio Director: Glen Fix

Prodigious Studio Artist: Camilo Francione