Scotch & Soda: From Amsterdam, From Everywhere - FW 2017 by Publicis 133
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Dutch fashion label Scotch & Soda is paying homage to the free-thinking nature of its Amsterdam birthplace in its latest film, which sees its teams exploring the places named Amsterdam outside of the Netherlands – ending up as far away from home as the Artic.
The brand chose Amsterdam in the Arctic Ocean, an island only reachable by an 18-hour boat ride, as the spot’s main location. Here a team of models was shot by director Fleur Fortuné and fashion and landscape photographer Elisabeth Toll amid frozen fjords and snow-capped mountains.
Slipping in and out of speech and song, a voiceover likens the scenery to the flat, canal-lined landscape of the Dutch city.
The ad is also cut with footage taken by a smaller team in other Amsterdams across the globe.
General Manager : Donatien Souriau
Account Manager : Yasmina Bourbih
Account Executive : Lola-Jade Rosine
Chief Marketing Officer : Adam Kakembo
Creative director : Marlou Van Engelen
Head of brand marketing : Ozlem Birkalan
Brand Coordinator : Charlotte Daniel
Producer : Erika Vocking
Art Buyer : Olivia Care
Print Producer : Thomas Greffier
Agency TV producer : Sylvie Pierre
Producer : Hélène DAUBERT
Line Produce : Benoit ROQUES
FILM PRODUCTION COMPAGNY : INSURECTION
PRINT PRODUCTION COMPAGNY : ELYSIAN FIELD
DIRECTOR: Fleur Fortuné
PHOTOGRAPHER: Elisabeth Toll
AUDIO POST-PRODUCTION COMPANY:
SLAMMER : PAX
COMPANY : MASSIVEMUSIC
Film post production compagny : Ambassadors
Retoucher : Nina Sandberg