Scotch & Soda: From Amsterdam, From Everywhere - FW 2017 by Publicis 133

Agency: Publicis 133
Client: Scotch & Soda
Date: Sep 2017
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Dutch fashion label Scotch & Soda is paying homage to the free-thinking nature of its Amsterdam birthplace in its latest film, which sees its teams exploring the places named Amsterdam outside of the Netherlands – ending up as far away from home as the Artic.

The brand chose Amsterdam in the Arctic Ocean, an island only reachable by an 18-hour boat ride, as the spot’s main location. Here a team of models was shot by director Fleur Fortuné and fashion and landscape photographer Elisabeth Toll amid frozen fjords and snow-capped mountains.

Slipping in and out of speech and song, a voiceover likens the scenery to the flat, canal-lined landscape of the Dutch city.

The ad is also cut with footage taken by a smaller team in other Amsterdams across the globe.

Credits

CREATIVE DIRECTOR:

PAULO MARTINS

ANTOINE BONODOT

COPYWRITER:

PAULO MARTINS

PAX

ART DIRECTOR:

Anne-Charlotte Menegaux

ACCOUNT HANDLER:

General Manager : Donatien Souriau

Account Manager : Yasmina Bourbih

Account Executive : Lola-Jade Rosine

CLIENT:

Chief Marketing Officer : Adam Kakembo

Creative director : Marlou Van Engelen

Head of brand marketing : Ozlem Birkalan

Brand Coordinator : Charlotte Daniel

Producer : Erika Vocking

PRODUCER:

Art Buyer : Olivia Care

Print Producer : Thomas Greffier

Agency TV producer : Sylvie Pierre

Producer : Hélène DAUBERT

Line Produce : Benoit ROQUES

PRODUCTION COMPANY:

FILM PRODUCTION COMPAGNY : INSURECTION

PRINT PRODUCTION COMPAGNY : ELYSIAN FIELD

DIRECTOR: Fleur Fortuné

PHOTOGRAPHER: Elisabeth Toll

AUDIO POST-PRODUCTION COMPANY:

SLAMMER : PAX

COMPANY : MASSIVEMUSIC

POST-PRODUCTION COMPANY:

Film post production compagny : Ambassadors

Retoucher : Nina Sandberg

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