Interflora UK: advert-body-1 by Prohibition PR

'The Ultimate Proposal' sees Interflora searching for the UK’s ultimate creative proposal idea – from surprise holidays to guerrilla theatre performances and sky writing – and then making it come true ahead of 14February.

However, the catch is it will all be a complete surprise to the recipient, with Interflora secretly organising and filming the whole process with help from the proposer themselves, before releasing a video of the experience online in time for Valentine’s Day.

The campaign is inspired by the growing online trend for extravagant public proposals, which are often filmed and posted to video sharing sites, as well as by Interflora’s own research, which highlights the growing pressure for couples to get engaged in an extraordinary and memorable way.