Tommy John: Kevin Hart - Agent, Pizza Guy, Stuck by Preacher

Agency: Preacher
Client: Tommy John
Date: Nov 2017
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

To introduce the new limited edition Tommy John x Kevin Hart Collection, Austin-based creative agency Preacher launched a new campaign consisting of three online videos, 'Stuck,' 'Agent' and 'Pizza Guy,' all starring actor, comedian, and Tommy John investor, Kevin Hart.

The videos are being backed by social and digital and are running across Kevin Hart‘s own channels as well as Tommy John’s. OOH is also running with a big debut in Macy’s Herald Square.

This Tommy John x Kevin Hart Collection includes a lineup of Kevin's favorite Tommy John products in underwear, loungewear and socks. Each item was co-design by Kevin and the Tommy John team in effort to be authentically representative of Kevin's personal style. The collection can be found here.

Credits

Client: Tommy John

Chief Executive Officer: Tom Patterson

Chief Marketing Officer: Josh Dean

Director of Brand: Brittany Holt

Senior Art Director: Fawad Khan

Agency: Preacher

Chief Creative Officer: Rob Baird

Chief Executive Officer: Krystle Loyland

Chief Strategy Officer: Seth Gaffney

Executive Producer: Stacey Higgins

Agency Producer: Katie Stoller

Assistant Agency Producer: Zach Tavel

Senior Brand Manager: Kristen Meade

Strategy Director: Marika Wiggan

Art Director: Jimmie Blount

Copywriter: Joe Hartley

Business Affairs: Miiko Martin

Production Company: Hungry Man

Executive Producer/Managing Partner: Kevin Byrne

Executive Producer: Caleb Dewart
Executive Producer: Dan Duffy

Director: Amir Farhang

Exec Producer/Head of Production: Jacki Sextro

Line Producer: Bernard Rahill

DP: Morgan Susser

Edit House: CARTEL

Executive Producer: Lauren Bleiweiss

Head of Production: Meagen Carroll

Producer: Greer Bratschie

Editor: Chris Catanach & Kyle Valenta

Assistant Editor: Ramon DeSouza and Matt Berardi

Mix: PONY SOUND

Sound Engineer: Corey Roberts

Finish House: TBD POST

Flame Artists: Dennis Valk, Kagan Durmer

Post Producer: Kate Eads

Color: Ntropic

Colorist: Marshall Plante

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