Pernod Ricard: advert-body-1 by Posterscope
- Location:
Pernod Ricard UK has this week installed strawberry scented posters throughout Oxford Circus underground station as part of the launch campaign for Beefeater Pink, the new pink variation of its Beefeater London Dry Gin.
In a campaign devised by location marketing specialist Posterscope and strategic media planners at Havas in partnership with Exterion, Pernod Ricard UK’s immersive Oxford Circus out-of-home (OOH) ‘exit domination’ campaign takes customers on a sensory brand experience as they leave the station. The activation includes four strawberry-scented exit corridors and a vinyl wrapped escalator with LEPs (escalator panels).
Beefeater Pink is the recently launched pink gin from Beefeater London Dry Gin, which fuses natural strawberry flavour, citrus and classic juniper botanicals for a delicate and refreshing gin with a visually vibrant, statement-making shade.
The two-week campaign feeds in to a wider global brand campaign created by independent agency Impero, which features digital, on-trade and social, with media by Havas.
Credits
Philip Ainsworth, Marketing Director for Pernod Ricard UK
Carlotta Colkin, Senior Brand Manager - Pernod Ricard
Nicci Loudon, Senior Planning & Buying Manager, Posterscope
Stephanie Marks, Managing Director for Havas Media UK
Simon Taylor, Managing Partner - Havas Media
Patrick Blackman, Business Director - Havas Media
Rocky Wadhawan, Account Director - Havas Media
Paul McGloughlin, Account Director - Havas Media
Michael Scantlebury - Creative Director and Founder, Impero
Adeline Chong - Head of Design, Impero
Davide Baratta - Senior Graphic Designer, Impero
Lise Dessons - Graphic Designer, Impero
Andres Clerc - Graphic Designer, Impero
Lauren McGregor - Senior Account Director, Impero
