Adidas: advert-body-3 by Posterscope India
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Adidas India has rolled out an out-of-home campaign with a 3D face of Manchester United star Paul Pogba to promote its latest product, Adidas Predator.
The month-long campaign has been conceptualised by Posterscope India and aims to reach out to football players and fans across the subcontinent. While the creative was digitally converted into a 3D file used for print production, detailing and painting of the final piece was done by hand.
The campaign showcased a nine-foot-long 3D face of Pogba protruded on a billboard to ensure long distance visibility.
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