adidas India: advert-body-2 by Posterscope

Adidas India has launched an OOH campaign to create a buzz around Fifa World Cup Russia 2018 and to create brand awareness about TelStar – the official football that is being used in Fifa world cup.

The one-month-long campaign created by Dentsu Aegis Network’s media agency Carat and OOH agency Posterscope is aimed at reaching out to football players and fans across various age groups.

The agencies have showcased a rope hanging by the unipole to generate curiosity among the passer-by. As the video explains, one person tug was not enough to pull the rope so it needed a combined team effort to pull the rope. As the rope was pulled, the “O” in the ‘GOAL’ moved up and a TelStar football dropped from there for them to play.