Hill's Pet Nutrition Ltd: Adopt A Pack by POSSIBLE

Agency: POSSIBLE
Date: Mar 2018
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Possible Moscow have teamed up with Hill's Pet Nutrition and ‘Adopt a Pet,’ to challenge perceptions and find new homes for rescue animals.

To do this they have created, ‘Adopt A Pack,’ a specially designed Telegram sticker pack and bot, which takes these animals and makes them part of people’s everyday conversations, breaking down prejudices along the way.

The Telegram sticker pack consists of images of pets currently waiting for adoption. By sending a sticker with an animal that you like to a Telegram bot, you can get its biography, photos and advice on how to feed it. Whenever the ‘Adopt a Pet’ fund gets a new homeless pet, a new sticker is added to the pack and when the pet is adopted, its sticker disappears from the set.

Credits

Maryam Akhunova - Creative director - Possible Moscow

Yuri Korobov - Copyright and art-directing - Possible Moscow

Roman Antonov - Photographer - Possible Moscow

Evgenia Kuznetsova, Anna Trotsina - Designers - Possible Moscow

Oleg Sedikin - Programming - Possible Moscow

Sergey Rozhnev - Director for work with clients - Possible Moscow

Natalia Horohori - Account director - Possible Moscow

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Added 23 April 2018
Agency: Mother
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