The Drum Awards for Marketing - Extended Deadline

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Agency: Portal A
Client: BRITA
Date: Jan 2018
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Following the success of 'Best Roommate Ever' – the Stephen Curry and King Bach collaboration that received 15-plus million views and was nominated for #TheYouTubeAd of the Year – Brita has once again partnered with digital studio Portal A on a new digital campaign for its MVP water filter, the Brita Stream.

The new spot, created and produced by Portal A, pairs NBA superstar Curry with internet sensation Rudy Mancuso for a must-see music video designed to help millennials at a time when they need it most.

The video features Curry coming to the aid of Mancuso, who is already feeling burnt out on his New Year’s resolutions just a few days into 2018. With Stephen’s guidance, Rudy is able to pick himself back up and accomplish his intentions for the new year. First on the list? Getting rid of water bottle waste with the help of the Brita Stream.

Credits

Created and Produced by Portal A

Executive Producers: Nate Houghteling, Zach Blume, Kai Hasson

Head of Creative: Erin Schmalfeld

Head of Talent: Brittani Kagan

Head of Project Development: Emma White

Director: Jackson Adams

Senior Producer: Jeffrey Sabin-Matsumoto

Project Manager: Bita Khaleghi

Associate Talent Producer: Dustin Glass

Associate Producer: Eduardo Castro Fonseca

Strategy: Matthew Ward, Chin Lu

Lead Editor: Arturo Morales

Assistant Editor: Bee Rhodes