Microsoft Education: Unlock Limitless Learning by Pop

Agency: Pop
Date: Apr 2018
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Microsoft Education has unveiled a new campaign, 'Unlock Limitless Learning', with the aim of empowering the students of today to create the world of tomorrow. The campaign for Microsoft’s learning platform, built to inspire students through technology, is in partnership with Seattle-based agency Pop. It rolled out beginning at Bett 2018 in London.

The annual global education show explores how technology can empower educators and students to reach their full potential. 'Unlock Limitless Learning' kicked off by greeting education leaders, experts and innovators from around the world with out-of-home (OOH) elements at several London Tube stations leading to Bett.

Similar OOH efforts, also took place in tandem with Bett at the Future of Education Technology Conference, and at TCEA Convention & Exposition, and ISTE planned this summer. At TCEA, the OOH effort went high-tech through digital projections at multiple nightlife locations surrounding the event. In addition to event strategy and marketing, the 'Unlock Limitless Learning' campaign includes a million dollar+ media budget spanning display advertising, paid search, native advertising, social and mobile media.

In the increasingly competitive Education marketplace, the goal of 'Unlock Limitless Learning' is to emphasize the importance of educating children in a way that sets them up for the future. The campaign launches during the industry’s buying season, generating awareness for Microsoft Education amongst administrators evaluating technologies to use the following school year.

Credits

Erin West - GVP, Client Partner - POP

James Wilkinson - Chief Creative Officer - POP

Chris Elliott - Creative Director - POP

Patrick English - Director of Connection Planning - POP

Lindsay Lewin - Sr. Project Manager - POP

Barbara Holzapfel - GM, Education Marketing - Microsoft

Annie Arnold - Global Communications Lead - Microsoft

Christine Aguirre - Director, Marketing Communications - Microsoft

Dominique Grinnell - Sr. Marketing Manager - Microsoft