The Drum Awards for Marketing - Extended Deadline

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Agency: Phenomenon
Client: Flywheel
Date: Dec 2017
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Flywheel Sports, a boutique fitness company, partnered with LA-based business transformation agency Phenomenon on an ad campaign titled, 'F*,' in tandem with Flywheel’s high-performance at-home-bike and streaming content platform, Fly Anywhere.

The campaign reminds riders to fly beyond the things that are holding them back – be it distractions, shortcuts, Monday mornings, or the perception of their own limitations – in the pursuit of a more full life fueled by a great workout. The 360 campaign includes video and digital components that will run in Flywheel studios and across paid social, pre-roll and digital media. The campaign is rolling out through 2018.

Phenomenon also played a key role in the Fly Anywhere product design, including early involvement in product and design strategy, features, UX and UI design, and brand experience continuity.

Credits

Agency: Phenomenon

Client: Flywheel