Flywheel: advert-top-1 by Phenomenon
- Location:
Flywheel Sports, a boutique fitness company, partnered with LA-based business transformation agency Phenomenon on an ad campaign titled, 'F*,' in tandem with Flywheel’s high-performance at-home-bike and streaming content platform, Fly Anywhere.
The campaign reminds riders to fly beyond the things that are holding them back – be it distractions, shortcuts, Monday mornings, or the perception of their own limitations – in the pursuit of a more full life fueled by a great workout. The 360 campaign includes video and digital components that will run in Flywheel studios and across paid social, pre-roll and digital media. The campaign is rolling out through 2018.
Phenomenon also played a key role in the Fly Anywhere product design, including early involvement in product and design strategy, features, UX and UI design, and brand experience continuity.
Credits
Agency: Phenomenon
Client: Flywheel