Natrol: advert-body-2 by Phelps
- Location:
Natrol is taking on competitors (Nature Made, One-A-Day, Nature’s Bounty) that sell gummies made with corn syrup or artificial ingredients. Natrol’s new multi-vitamin (available in varieties for men, women, children and prenatal), melatonin, and hair, skin and nails gummies are made with organic ingredients and non-GMO, with natural sweeteners and a vegetarian formulation.
The campaign is based on an insight that agency Phelps came to via research - intended consumers like gummies but wonder if they’re as healthy as they should be. So, ads emphasize there’s no tradeoff with Natrol. It’s “the deliciously good gummy,” packing 26 fruits and vegetables in every multivitamin.
Campaign is live on TV, in the National CineMedia theater network, online and on social media.
Credits
CLIENT NAME: Natrol
BRAND: Gummies
CLIENT MARKETING DIRECTOR: Thomas Hart
CHIEF CREATIVE OFFICER: Tony Stern
ART DIRECTOR: Armand Kerechuk
ACD/COPYWRITER: Chloe Cotoulas
EXECUTIVE AGENCY PRODUCER: Karena Dacker
PRODUCTION COMPANY: Golden LA
DIRECTOR: Jake Banks
DIRECTOR OF PHOTOGRAPHY: Kelly Moore
LINE PRODUCER: Rick Brown
EXECUTIVE PRODUCER: Matthew Marquis
EDITOR: Volkert Besseling
POST PRODUCER: Kevin Gallagher
VFX ARTIST: Luke Yoo
GRAPHICS: Satomi Nagata and Tom Allain
MUSIC: Asche & Spencer for TV/Web
Extreme Reach for Cinema
FINAL MIX: Mark Meyuhas @ Lime Studios
