HelpNorCal.com: advert-top-1 by Phelps

Southern California agency Phelps is helping people in the northern part of the state that have suffered great losses because of the many wildfires that have destroyed homes and businesses.

HelpNorCal.com and the hashtag #LoveSpreadsFaster are being used to draw attention to and support for Northern California fire devastation recovery efforts The goal is to spread awareness and help people looking to donate directly to local relief organizations easier. HelpNorCal.com is not collecting or distributing any money. The site acts as a one-stop resource with links that lead to fundraising pages of organizations that are working to help Northern California recovery efforts.

The pro bono campaign includes website, social media, outdoor and digital media, as well as influencer endorsements and guerrilla postings. The agency has received in-kind media donations totaling 4.5m online impressions and 138.9m outdoor impressions, utilizing digital banners and billboards.