The Drum Awards for Marketing - Extended Deadline

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Client: Peta UK
Date: Nov 2017
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Animal rights was the theme of this week’s episode of Britain’s Next Top Model, which saw the 11 contestants featured in PETA campaigns aimed at exposing the cruelty of the fur industry, animal circuses, and bullfighting.

The models posed with a realistic skinned “fox” for ads proclaiming, “Here’s the Rest of Your Fur Coat.” In other shots, they took the place of tigers beaten into performing circus tricks and bulls tormented and stabbed to death in bullfights.

Made in Chelsea star Lucy Watson, who previously worked with PETA on her own anti-fur campaign, appeared as the episode’s guest judge and named contestant Kira MacLean as the challenge’s winner.

Credits

Lucy Watson - Judge