Rover.com: advert-top-1 by Pereira O'Dell
- Location:
Rover.com, an online network of pet sitters and dog walkers, has released a new campaign titled 'Walk it out' featuring six dog walkers jamming out to the tune of DJ Unk’s hit single of the same name. The campaign channels the feeling of pure joy when dogs of all shapes, sizes and personalities find the perfect match in their Rover walker.
The campaign began airing this week across national TV, online ads and social channels. Additionally, the campaign has taken over the Columbus Circle station in New York City with backlit posters, billboards and turnstile placements. “Pet parents know walks are important to dogs' health and happiness. In a recent survey we found that while the majority of owners see walks as a reflection of how much they love their dog, 57 percent skip walks each week," said Halle Hutchison, vice-president of marketing at Rover.
Jason Apaliski, executive creative director at Pereira O’Dell added: “No two dogs are the same and we wanted to reflect that with the charisma of Rover.com’s dog walkers and how dogs and humans influence each other with positivity and certainly panache.”
Credits
Agency: Pereira O’Dell
Creative chairman: PJ Pereira
Executive creative director: Jason Apaliski
Creative director: Katie Brinkworth
Copywriter: Tracy Silagi
Art director: Rachel Ngun
Vice-president of production: Jeff Ferro
Senior producer: Elisa Moore
Senior producer: Brian Stanley
Director of project management: Lindsey Anderson
Project manager: Alysa Fukunaga
Director of business affairs: Russ Nadler
Business affairs manager: Christina Hadly
Chief executive officer: Andrew O’Dell
Brand director: Maura Mattoon
Brand manager: Chelsea Larson
Director of communications strategy: Ashley Wells
Senior brand strategist: Beth Windheuser
Senior communications strategist: Daniel Hackett
Director of communications: Molly Parsley
Production company: Hungry Man
Director: Dave Laden
Managing partner/Executive Producer: Kevin Byrne
Partner/executive producer: Mino Jarjoura
Director of sales/executive Producer: Dan Duffy
Executive producer: Caleb Dewart
Executive producer: Jacki Sextro
Head of production: Marian Harkness
Producer: Justin Diener
Production supervisor: Chad Alburtis
Editor: Cut and Run
Editor: Sean Stender
Executive producer: Deanne Mehling
Visual effects: Jogger SF
Lead flame artist: Matt Trivian
Executive producer: Deanne Mehling
Client: Rover.com
VP of marketing: Halle Hutchinson
Creative communications manager: Anea Pavlosky
Acquisition marketing manager: Christine Chen
