The Drum Awards for Marketing - Extended Deadline

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Client: Timberland
Date: Aug 2017
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Pereira & O’Dell New York continues its promotion for Timberland’s SensorFlex comfort system that delivers underfoot support, independent suspension and greater flexibility. The 'MadeToFlex' campaign introduces Timberland's Killington. Dubbed the "sneakerboot", the Killington collection resembles a mashup of a traditional rugged Timberland boot with the easy-to-wear properties of a sneaker.

The centerpiece of the campaign is a two-minute film shot by director Andy Margetson and features superstars of dance: Loic Mabanza, Jacob Pinto, Storyboard P, Dassy Lee and Marie & Keone, who mutate, trick and break to an original composition by Alphabet Tree.

Credits

Pereira & O’Dell / New York:

Dave Arnold, Executive Creative Director

Juan Leguizamon, Creative Director

Jake Dubs, Creative Director

Gary Lee, Art Director

Maya Renz, Art Director

Tennille Teague, Head of Content Production, NY

Peter Ostella, Producer

Rhea Phipps, Associate Producer

Cory Berger, Managing Director

Steve Scutellaro, Group Account Director

Andy Chang, Account Executive

Production Company: White Label, NY

Director: Andrew Margetson

DOP: Tristan Sheridan

Producer: Ellen Jacobson-Clark

Editorial: Final Cut NY

Editor: Michael Dart Wadsworth

Executive Producer: Sarah Roebuck

Head of Production/Producer: Jen Sienkwicz

Producer: Lena Lobel

Assistant Editor: Sophie Solomon-O’Connell

Postproduction Company: Significant Others

Creative Director/VFX Artist: Dirk Greene

VFX Artist: Eric Gelgand

VFX Producer: Kyra Hendricks

VFX Producer: Alek Rost

Music: Alphabet Tree

Composer: Yuri Rybak

Audio Company: Significant Others

Sound Engineer: T. Terressa Tate

Audio Producer: Kyra Hendricks

Color Company: Color Collective

Colorist: Mike Howell

Executive Color Producer: Claudia Guevara