Timberland: advert-body-2 by Pereira & O’Dell
- Location:
Pereira & O’Dell New York continues its promotion for Timberland’s SensorFlex comfort system that delivers underfoot support, independent suspension and greater flexibility. The 'MadeToFlex' campaign introduces Timberland's Killington. Dubbed the "sneakerboot", the Killington collection resembles a mashup of a traditional rugged Timberland boot with the easy-to-wear properties of a sneaker.
The centerpiece of the campaign is a two-minute film shot by director Andy Margetson and features superstars of dance: Loic Mabanza, Jacob Pinto, Storyboard P, Dassy Lee and Marie & Keone, who mutate, trick and break to an original composition by Alphabet Tree.
Credits
Pereira & O’Dell / New York:
Dave Arnold, Executive Creative Director
Juan Leguizamon, Creative Director
Jake Dubs, Creative Director
Gary Lee, Art Director
Maya Renz, Art Director
Tennille Teague, Head of Content Production, NY
Peter Ostella, Producer
Rhea Phipps, Associate Producer
Cory Berger, Managing Director
Steve Scutellaro, Group Account Director
Andy Chang, Account Executive
Production Company: White Label, NY
Director: Andrew Margetson
DOP: Tristan Sheridan
Producer: Ellen Jacobson-Clark
Editorial: Final Cut NY
Editor: Michael Dart Wadsworth
Executive Producer: Sarah Roebuck
Head of Production/Producer: Jen Sienkwicz
Producer: Lena Lobel
Assistant Editor: Sophie Solomon-O’Connell
Postproduction Company: Significant Others
Creative Director/VFX Artist: Dirk Greene
VFX Artist: Eric Gelgand
VFX Producer: Kyra Hendricks
VFX Producer: Alek Rost
Music: Alphabet Tree
Composer: Yuri Rybak
Audio Company: Significant Others
Sound Engineer: T. Terressa Tate
Audio Producer: Kyra Hendricks
Color Company: Color Collective
Colorist: Mike Howell
Executive Color Producer: Claudia Guevara