PebblePost: Travel Postcard Campaign by PebblePost

It’s important for travel brands to connect with consumers directly — at all phases of the travel planning journey. To take travelers from looking to booking, marketers need to transform those lean-in moments on digital into tangible, personal messages that convert.

PebblePost’s programmatic direct mail platform helps marketers recapture online interest via a timely, relevant, physical mail piece — delivered in-home. To break into the travel vertical and increase brand awareness, PebblePost created a custom marketing campaign featuring a series of 'postcards about postcards.' The goal was to speak directly to travel marketers using a trusted, tangible format they could relate to.

The design offers a playful take on the traditional vacation postcard by reinterpreting common travel themes in a modern, digital light — much like the product itself. The messaging was tied to the familiar travel motif, “Wish you were here.” In this instance, “here” represents the home — the place where consumers can comfortably consider the brand’s message and take action on their terms, at their convenience.