NERD: Brand strategy and design by Pearlfisher
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Off the back of in-depth insight from Pearlfisher Futures around the need for personalised lifestyle health systems, Pearlfisher Strategy identified an opportunity for skincare brand NERD to cut through a crowded beauty category by challenging the notion that we only have one type of skin and capturing the living, changing relationship we have with our bodies.
Credits
Founding Partner and Chief Creative Officer: Jonathan Ford
Design Director: Poppy Stedman
Designer: Lucy Roberts
Additional Credits: Futures Director: Sophie Maxwell
Strategy Business Director: Jack Hart
Account Director: Joanna Peirce
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