Visit Seattle: advert-body-2 by PB&

Visit Seattle is continuing to forge new ground with their strategy of using entertainment-based content to share the deep and textured story of Seattle. The brand, in partnership with Film Independent and IFC has unveiled Dreamcatcher created by SeattleStory Award winner Matty Brown.

The film celebrates the kaleidoscope of textures and experiences that have shaped one woman’s life and memories in the Emerald City and is a reflection of where Brown himself became who is he is as a person and artist. This film is a love letter to his story and so many others.

It is online at VisitSeattle.tv later today and was introduced through a teaser segment during the live broadcast of the Film Independent Spirit Awards.

Visit Seattle wanted to take their drive to create entertainment-based content into another entertainment-centric environment that also reflected the spirit of the city: the Independent Spirit Awards. Rather than just ‘sponsor’ this event, we created the Seattle Story Award that is awarded to a filmmaker that embodies the Seattle spirit. On January 6, this Award was presented to Matty Brown at the ISA Nominee Brunch on January 6 in LA.

Matty’s film complements Visit Seattle’s branded content series Dear Seattle, produced in collaboration with SundanceTV and IFC and includes #LoveLettersToSeattle from filmmakers such as Dave Grohl, Megan Griffiths, Josh Taft and JJ Augustavo.

The integrated program with IFC and Film Independent, including the development of the Seattle Story Award was driven by marketing partner PB&.