Creative Works

OAAA: Vote to Count by Partners + Napier

Client: OAAA
Date: Sep 2016
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The Outdoor Advertising Association of America (OAAA) has rolled out a national campaign ahead of this year's presidential election that it hopes will encourage Americans to register to vote. Created by Partners + Napier, the out-of-home public service campaign puts a spotlight on the many labels that are thrown around during heated election seasons, like "feminist," "millennial" and "gun-loving." Instead of focusing on these labels, the OAAA wants people to focus on the one label that actually matters come Election Day: voter. The campaign, which is running on billboards, bus shelters, subway cars throughout New York City, directs people to the website VoteToCount.com, where they can access their state's voter registration pages. The campaign is set to roll out in cities including Boston, LA, San Francisco, Miami, Chicago, Las Vegas, and DC in the coming weeks.

Credits

Account Directors: Luke Madden, Matt Dowshen

Account Team: Elizabeth Meny, Harrison Neuman

Project Manager: Melissa Smith

Strategy: Ted Florea

Copywriter: Matt Palmer

Art director: Gretchen Bye

Creative director: Pete VonDerLinn

PR: Becca Bellush

Social Media: Lydia de Martino

Design: Tyler Furstoss, Talo Kawasaki

Web: Geoff Harris, Marco Fesyuk, Andy Rose, Lia Abbott

Proofreader: Erin Dwyer