New startup brand Cantina has launched an Argentinian chimichurri sauce, in a bid to tap into consumer demand for more complex flavours from around the world, with design by OurCreative.
The design is inspired by the bright street art of Buenos Aires. A tactile label replicates a crumbling wall and the typeface mirrors writing found on the facades of the Argentinian capital, while the blue is taken from the country’s national flag. A beer bottle and fork combine to form the logo as a nod to the founders, Miles Nurse and Koosha Kowsari, who first stored the sauce in recycled beer bottles as they honed their recipe.
Cantina is slang in Latin America for bar or grill, so combining these two elements to create the logo reflects the product’s name, as well as the pair’s use of beer bottles. Even the bottle is based on the design of a beer bottle.
The first bottles are being sent out to buyers this week to attract interest from retailers.