Tullamore D.E.W.: advert-body-1 by OppermanWeiss

On September 19th, Tullamore D.E.W. – the world’s second largest Irish whiskey – premiered a new global advertising platform, “Beauty of Blend,” which will be its most extensive international communications campaign to date. Debuting in the U.S. at New York’s Lower East Side Tenement Museum, the “Beauty of Blend” campaign includes television and digital advertising, an ongoing social media campaign, micro-site, events and influencer programming.

Tullamore D.E.W.’s “Beauty of Blend” campaign references the unique triple blend of pot still, malt and grain whiskeys that make up Tullamore D.E.W. Original. Triple distilled and triple blended for sweetness and strength, Tullamore D.E.W. was the first and remains one of the few Irish whiskeys to pioneer this blend of three, which results in a smoother Irish whiskey with an added complexity.

Following Tullamore D.E.W.’s award winning 2013 short film, “The Parting Glass,” the “Beauty of Blend” campaign launches with a new film entitled “Danny Boy," which implicitly celebrates cultural diversity in a way that is aspirational, authentically Irish and distinctly sociable.