Virgin Holidays: Virgin Holido by One Green Bean

Date: Oct 2017
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Virgin Holidays has announced a below-the-line campaign to launch its new experiences proposition. Parts of the V-room retail stores nationwide have undergone a temporary brand refresh as part of an integrated campaign to introduce more than 300 experiences to the company’s product portfolio.

With independent travel set to exceed package holiday growth by 2020, Virgin Holidays wants to attract more independent-minded travellers and stay ahead of this evolving consumer demand.

As well as elements of the rebrand incorporated in-store, the campaign incorporates a significant investment in content marketing. The high-octane suite of digital content follows identical twins across the USA, as they surprise one another with diverse and exhilarating activities, highlighting the range of bespoke experiences available. The campaign is supported through in-store, PR, social and digital channels.

Credits

PR: One Green Bean

Creative: One Green Bean

Executive creative director: Kat Thomas

Managing director: Matt Buchanan

Senior account director: Sophie Nicholson

Production company: Studio Yes

Director: Adam Morley

Producer: Sam Ojari

Creative: Dulcie Cowling

Campaign planning: AMVBBDO

Group account director: Alex Bird

Strategy partner: Matt Hardisty

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