Vision Express: Eye Witness by OLIVER

Agency: OLIVER
Date: Jun 2017
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Vision Express has launched the second iteration of its ‘Vision Taken Seriously’ campaign, starring UK screen and stage icon Julie Walters. The awareness-raising initiative follows the optician’s ‘Eye Witness’ ad featuring Sir Trevor McDonald – its most successful creative ever.

The ad features T-Rex’s iconic track ‘I Love to Boogie’ and takes viewers through Julie Walters life as a world-renowned actress, playing out scenes recounting some of Walters’ most iconic career highlights: Mrs Overall from Acorn Antiques, Educating Rita’s titular character, Sandra Wilkinson from Billy Elliot and Julie Walters & Friends’ hilarious ‘Two Soups’ sketch.


Chief Creative Officer: Brian Cooper

Art Director: Joy Li

Copywriter: Greg Talbot

Account Director: Roxanne Courtman

Producers: Lyndsay Myerscough, Trent Simpson

Executive Producer: Philippa Thomas

Director: Kevin Thomas