Vision Express: Eye Witness by OLIVER

Agency: OLIVER
Date: Jun 2017
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The Drum Creative Awards Logo

The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

Vision Express has launched the second iteration of its ‘Vision Taken Seriously’ campaign, starring UK screen and stage icon Julie Walters. The awareness-raising initiative follows the optician’s ‘Eye Witness’ ad featuring Sir Trevor McDonald – its most successful creative ever.

The ad features T-Rex’s iconic track ‘I Love to Boogie’ and takes viewers through Julie Walters life as a world-renowned actress, playing out scenes recounting some of Walters’ most iconic career highlights: Mrs Overall from Acorn Antiques, Educating Rita’s titular character, Sandra Wilkinson from Billy Elliot and Julie Walters & Friends’ hilarious ‘Two Soups’ sketch.

Credits

Chief Creative Officer: Brian Cooper

Art Director: Joy Li

Copywriter: Greg Talbot

Account Director: Roxanne Courtman

Producers: Lyndsay Myerscough, Trent Simpson

Executive Producer: Philippa Thomas

Director: Kevin Thomas

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