The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Vision Express has launched the second iteration of its ‘Vision Taken Seriously’ campaign, starring UK screen and stage icon Julie Walters. The awareness-raising initiative follows the optician’s ‘Eye Witness’ ad featuring Sir Trevor McDonald – its most successful creative ever.
The ad features T-Rex’s iconic track ‘I Love to Boogie’ and takes viewers through Julie Walters life as a world-renowned actress, playing out scenes recounting some of Walters’ most iconic career highlights: Mrs Overall from Acorn Antiques, Educating Rita’s titular character, Sandra Wilkinson from Billy Elliot and Julie Walters & Friends’ hilarious ‘Two Soups’ sketch.
Chief Creative Officer: Brian Cooper
Art Director: Joy Li
Copywriter: Greg Talbot
Account Director: Roxanne Courtman
Producers: Lyndsay Myerscough, Trent Simpson
Executive Producer: Philippa Thomas
Director: Kevin Thomas