Groupon: Last Minute Gifting by OKRP

Agency: OKRP
Client: Groupon
Date: Dec 2017
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It’s difficult to remember gifts for everyone, especially if you don’t keep a tidy list. Groupon’s latest campaign offers plenty of gifts to get anyone through those ‘oh shit’ moments.

The heroine of the spot wakes up in a panic, realizing she hasn’t bought gifts for everyone, but her Groupon app gets her everything she needs for those she almost forgot.

The ads, created with O’Keefe Reinhard & Paul, appeal to forgetful shoppers and remind them that Groupon has experiences for everyone on their list. With instant gifting, they can finish up their shopping and go back to a restful night’s sleep. According to the National Retail Federation, only one in 10 Americans complete their holiday shopping by mid-December with indecisiveness over what to buy ranking as the number one cause.

Credits

Agency: O’Keefe Reinhard & Paul

Tom O’Keefe, Chief Executive Officer

Matt Reinhard, Chief Creative Officer

Nick Paul, President

Rahul Roy, Head of Client Business

Will Bright, Group Creative Director

Amy Rogers, Creative Director/Art Director

Pat Durkin, Creative Director/Writer

Margaret Furth, Account Supervisor

Amanda Jacobs, Account Executive

Katie Johnson, Director, Production Business Affairs

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