Groupon: advert-top-1 by O'Keefe & Reinhard & Paul
- Location:
Groupon has released its Super Bowl ad starring 'Girl's Trip' breakout star Tiffany Hadish. The new brand campaign will air during the fourth quarter of the big game.
In the spot, Haddish extols the benefits of shopping with Groupon and supporting local businesses. In 'Who Wouldn’t,' Haddish is seen walking down a typical Main Street, asking the question: “What kind of person wouldn’t want to support local businesses?” Flash to the villainous rich guy who doesn’t need to save money or help smaller merchants saying he wants to close small businesses down, then promptly gets a football kicked into his sensitive regions.
The ad positions Tiffany as the smart, savvy consumer who uses Groupon every day to save money and help local businesses in her neighborhood – and feels good about doing so – against the soulless rich guy who fails to understand the value of supporting a family-run local business.
The advertising was done by agency-of-record O’Keefe Reinhard & Paul (OKRP) and media by Blackwood Seven.
Credits
Client: Groupon
SVP and Chief Marketing Officer: Vinayak Hegde
VP of NA Marketing: Jon Wild
Head of Advertising & Media: Lisa Diehlmann
Senior Manager, Brand Marketing: Peter VanderHye
Brand Marketing Content Manager: Mary (Meme) Romano
Social Media: Cassie Cappuccio
Agency: O’Keefe Reinhard & Paul
Chief Executive Officer: Tom O’Keefe
President: Nick Paul
Chief Creative Officer: Matt Reinhard
Group Creative Director: Will Bright
Writer / Creative Director: Aaron Cathey
Art Director: Paul B Feldmann
Head of Production/EP: Scott Mitchell
Director of Production Business Affairs: Katie Johnson
Head of Client Business: Rahul Roy
Account Director: Margaret Furth
Account Executive: Amanda Jacobs
Director of Brand Strategy: Nate Swift
Brand Strategist: Hanley Fansler
Editorial: Whiskey & Bananas
Supervising Editor: Nate Pence
VFX/Color: The Mill
Executive Producer: Carl Phillips
Senior Producer: Heino Henning
VFX/2D Lead: Jamin Clutcher
Colorist: Luke Morrison
Executive Producer, Color: Laurie Adrianopoli
Color Producer: Dan Butler
Color Assistant: Lindsey Mazue, Ryan Esboldt
Production Company: Caviar
Executive Producers: Kim Dellara, Jasper Thomlinson, Michael Sagol
Director: Jody Hill
Producer: Bernard Rahill
DoP: Toby Irwin
Production Designer: Mark Snelgrove