Groupon: Date Night by O'Keefe & Reinhard & Paul

Client: Groupon
Date: Feb 2018
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Following up her feature Super Bowl ad, comic actor Tiffany Haddish is back for Groupon, giving guys advice on what to get for Valentine's Day.

While more than 80% of people plan to celebrate with their partner on February 14, a majority do the same exact thing year after year, be it dinners, flowers or candy. In addition, one out of four people describes these traditions as boring, according to a new Groupon survey of 2,000 Americans.

Haddish gives the fix for Valentine's sameness – Groupon, of course. Responding to the survey's findings that sharing an experience after dinner with their partner is the key to having the perfect Valentine’s Day, Haddish tells guys to "get creative." The top experiences that participants said they’d like to try included: attending a concert, getting locked in an escape room, touring a cultural attraction and taking a cooking class.

Credits

Agency: O’Keefe Reinhard & Paul

Client: Groupon

Media Buy: Blackwood Seven